Monday, August 5, 2024

Heroes in the Schoolhouse: Mrs. Merlyna Valentine

Meet Merlyna Valentine.

Merlyna was a hard-working school principal at an elementary school just outside New Orleans back in 2007 when she was stricken with sepsis. She was placed in a medically-induced coma and given about a 10 percent chance to live, but God had other plans. The severity of the illness caused her to lose both of her hands and both legs below the knees, and she became a quadruple amputee.

When she was told she most likely would be unable to return to the rigors of day-to-day education and her role as a principal, well, Merlyna basically said "watch me." She learned to walk on prosthetic legs in about six weeks -- when therapy usually requires at least six months. Why such a rushed timeline? Because the first day of school was in six weeks, and she was determined to be back on the job she loved, serving her staff and her students.

So after two long years of recovery and change, Merlyna made good on her promise and was back in her role as principal at St. Rose Elementary School. She now travels all over the world, telling her story and inspiring educators to fulfill the role they all have in changing lives every day in the classroom.

Merlyna is a rock star, not just because she's a quad amputee, but because she's an educator commmitted to touching and improving lives in spite of being a quad amputee. Her circumstances do not define her. Her actions and her response to those circumstances are what makes her an inspiration to so many.

As the school year approaches fast within the next few days, let's all take a moment and pray for our teachers, our school administrators, and our students as they return to school. In my profession I am honored to meet many such heroes as Merlyna on a daily basis. Their stories may not be the same, but the results and purposes usually are.

We drop our children off at the school door every morning with the expectation that time spent in the classroom, with their teachers, will make a difference in their lives. Folks like Merlyna Valentine make it a lot easier to trust those expectations.

You can read more about Merlyna's story and how she continues making a difference at https://www.sherovalentine.net/about.

-- David Weaver/Write Team Services

Sunday, June 30, 2024

Write Team Services: Creating Memories


Each stop along a 25-plus year career in the fields of public relations, communications, and journalism has added more building blocks of creativity which are now offered through Write Team Services.

We help you market your school or business through brochures, newsletters, photo management and video production. We help you in your marketing campaigns with brochures and advertising.

Need a splashy, colorful design for your athletic schedule posters that you can be proud of?

How about an organizational flyer that catches the eye with your important information?

Or a digital newsletter that creates effective communication with your community?

If there is a skill that is part of the newspaper business, sports information business or public relations and communications operations -- and many other experiences along a 25-year career path -- we've done it and offer it to your organization.

Give your customers and community a behind-the-scenes look at your school or business through creative design opportunities!

WHAT WE DO FOR YOU:

  • Professional Graphic Design
    • Brochures
    • Newsletters
    • Advertising
  • Video Production
  • Photo Services
Contact Write Team Services today and let's get to work on the perfect creative piece that tells your story!

Tuesday, June 25, 2024

Write Team Services: Saying Goodbye

It was a quiet Tuesday evening, August 24, 2010. I was sitting in the chair next to my father as he lay quietly sleeping in his bed on the D-wing hall of Marshall Manor Nursing and Rehabilitation Center. He was sleeping so peacefully, so deeply, you'd never know he was dying.

We had made the difficult decision to place my dad under hospice care the day before. It had been a rough summer for my family, especially my mother. My dad had been suffering from kidney failure for several years, and he'd been a routine patient at the dialysis center for over five years. By routine, I mean he would be hooked up to the machine that mimicked the role of his kidneys, three times a week, and have his blood literally taken outside his body. The blood was filtered of the dangerous poisons and wastes that can kill any of us without our kidneys, and then put back in. It was a seemingly neverending process, a routine most of us with good kidneys take for granted. The only routine for my father, though, was knowing he could never again spend a day too far away from a dialysis machine.

Daddy had taken a nasty fall earlier that summer that had snapped the bones in his upper arm and shoulder. We'd had him in the hospital several days before doctors determined it was just too dangerous for him to go into surgery. He was a diabetic patient in extended kidney failure, and was still very overweight. The toll all of this had taken on him just made him too weak for surgery, which was the only thing that could really fix his shattered arm.

With this realization, my mom -- who had spent her career as a LVN and administrator, with the past couple of decades at Marshall Manor -- made the decision to move Daddy to the rehabilitation wing of the nursing home to see if this would help ease his pain. Looking back now, almost 15 years later, it was one of those desperation moves when you really need a miracle, and it might have worked -- except for the fact Daddy still had to be moved out of bed, loaded into a van, and driven to dialysis, where he would have to sit in a chair and be drained of his blood every Tuesday, Thursday, and Saturday. The slightest movement caused him to shout in pain from his broken arm. It was excruciating.

On Saturday, August 21, my father sat in the dialysis chair for hours and hours and begged my mother to let him die. He could not take the physical pain any longer. He sat and cried out to Jesus, begging for mercy. It was probably the worst morning and early afternoon of my mother's life, having to listen to her husband of over 45 years cry out in agony. The next day, she pulled my sisters and I aside at Marshall Manor and told us to pray, that she was considering having Daddy taken off dialysis and put under end-of-life hospice care. The next day, she made the painful decision to let him go, and the wonderful staff of hospice was called in to make my father as comfortable as possible.

That was Monday, August 23, and here I was on Tuesday, just me and Daddy alone in his room. We had convinced Mom she needed some rest, and that I would stay and call her should his condition change. Daddy was heavily sedated and sleeping peacefully for the first time in weeks. Mom went home for the night to try and get some rest, and would be back up in the morning.

The room was quiet, and very peaceful. I had brought my laptop, and reached down and opened it up. It was then I wrote my father's obituary, the very first obituary I had ever felt led to write.

I've been a writer all my life, literally. It started with a love of reading, which I believe opens the floodgates to writing. But once I started, I never stopped. It was just natural for me to sit down, as a little boy, and imagine -- and then put that on paper. I learned to type as a sophomore in high school, and used that newfound skill on the way to earning a college degree in journalism. By 2010, I'd made a career out of writing as a newspaper reporter, editor, sports writer, and sports information director. I'd started countless writing projects, most of which were never finished, and been published in newspapers, magazines, and media guides. 

But here, as I sat down to write my father's obituary as he lay peacefully dying not three feet from me, I felt the weight of truly capturing one's remarkable life and putting it down on paper. A tombstone or marker is just that -- you see the beginning and the ending dates, and maybe a Bible verse or illustration to remind you of your loved one. But an obituary, a quality, well-written memorial, is something that fills in the gaps and feels more alive.

I could hear my father's soft breathing as I typed his life story. Most of it I already knew, some of it I had to fill in later. But after a couple of hours of intense, emotional reflection and typing, I had it done and ready. I closed the laptop and tried to get some sleep in the chair, awakening every second I thought I heard Daddy skip a breath. 

My father passed away a little after 9 a.m. the following morning, Wednesday, August 25, 2010. It was tough saying goodbye, but I felt he would have been proud of the memorial I crafted for him. I have a laminated copy of the newsprint of it tucked away in a safe place, and out of all the things I've written over the last 40 or so years of doing it seriously, my father's obituary is my most cherished publication.

I realize I am not the only one who appreciates a written, heartfelt memorial for a loved one. While my father's was truly my first and maybe the most special, whenever I am asked to capture the essence of one's life and spirit via the written word, I take it very, very seriously. I have had the honor of writing obituaries for my mother-in-law, father-in-law, and my own mother, who passed away in 2020. I have also considered it an honor to write several others for friends and loved ones, at a time when you simply don't have a lot of time for all the things that help you say goodbye.

A well-written obituary/memorial is something we all cherish, and it is something that we can keep as a memory of our loved ones. If you or anyone you know would like help with a loved one's written memorial, I would be honored to help at the appropriate time. These are not easy to write, but they are essential in the grieving process as a reminder of who we all are and the legacy of our loved ones.

Sunday, June 23, 2024

Write Team Services: Where Are Your People?

There is no doubt that social media has become the online hotspot for public relations activity. It has become the town square of communications, and certainly of public opinion. But it is an invaluable tool for every school district, business or organization. Why? Because that’s where the people are.

Parents, community members and potential customers or donors are on apps such as Facebook, Twitter, Instagram and others -- several times a day, every day of the week, usually. This allows you instant access to communicate breaking news and information. Reach your students and young adults on apps such as Instagram, where your messaging is communicated effectively and efficiently. Start a conversation with customers on Facebook. Manage your message more effectively with a consistent online presence in these 24/7/365 public chat rooms.

Social media is the new office water cooler, where things such as politics, sports, and the latest trends and fashions are discussed in minute detail. You can truly find an opinion on any subject with a casual perusal of Facebook on a daily basis. More importantly -- you can be part of that conversation that promotes your businesses or your school or your church by telling your story with news, pictures, and announcements.

Your audience is already there, ready-made and waiting.

What We Do For You:

  • Daily management of your social media accounts, including:
    • Breaking news
    • Photos/Videos
    • Advertising campaigns
    • Achievements
    • Upcoming events
    • Emergency information
  • Team Collaboration
  • Social Media Marketing Plans
Contact Write Team Services today and get your social media accounts active and working for you! Don't let the conversation about your school or business be told by someone else around the online water cooler!

Thursday, June 20, 2024

Write Team Services: Who's At The Front Door?

Your space on the world wide web is the main entryway into your organization in today's world! Whether you are using your site as a source of information, to connect with customers, to share vital news with your students, parents or congregation -- your website is typically the first impression your audience will form about your school, business, or church.

Is your website producing the results you expect or desire? Chances are the biggest problem you experience is that your site is stale -- information is out-of-date or irrelevant. Or, your site is poorly designed. Or, quite frankly, you just don't have the time to make it be what you want and need it to be. So, it just sits there, taking up space at a URL address that works against you and your communications efforts instead of serving as the all-important front door to your school district or business.

There is no more frustrating thing for a reader on the web to go to a site and not be able to find the information they need quickly. Opinions about your entire operation are formed immediately with satisfaction or dissatisfaction at the service you provide via your company website.

At Write Team Services we have over 20 years of website content management experience along with experience in the design and maintenance of websites. We take the information you want to share and assure you that it is presented to your audience in a clear, concise manner that is both informative and easy to see and read.

We take your existing site and clean it up with up-to-date, fresh content to ensure your address on the web is informative and inviting to your audience.

Let's build and manage a website that tells your story, all the time!

We provide:

Content Management, including:
  • Event Calendar maintenance
  • News Releases/Information
  • Photo/Video/Graphic design
  • Job applications and career pages
  • Proofreading & Editing
  • Team Collaboration
  • Web Marketing plans
Contact Write Team Services today and let us help you make sure that your front door always stays open to welcome those you are trying to reach with your company, church, or school district message!

Wednesday, June 19, 2024

Write Team Services: Control The Narrative

Someone, somewhere is talking about you.

You are always the subject of a conversation. Your school, your business, your church, your non-profit group -- is being talked about somewhere, by someone.

The big question we have to answer is…who is telling YOUR story? More importantly, what information or opinion is being shared?

At Write Team Services, I take over 25 years of experience as a public relations, creative, and writing professional and apply those skills and experiences to your school district, your business, your church, YOUR story.

I work with you to manage your communications effectively and give all of your stakeholders an opportunity to hear your message, which is the right message. My desire is to help you create a culture of transparency in your organization that makes your customers and stakeholders feel comfortable as part of the story. As a result, it will help your business or organization, or school district, become a more effective, trusted member of your community through:

  • WEBSITE CONTENT MANAGEMENT
  • Your space on the worldwide web is the front door to your organization! Whether you are using your site as a source of information, to connect with customers, to share vital news with your students, parents or congregation -- your website is the first impression your audience will form about your school, business, or organization.
  • SOCIAL MEDIA MANAGEMENT
  • There is no doubt that social media has become the online hotspot for public relations activity. It has become the town square of communications, and certainly of public opinion. But it is an invaluable tool for every school district, business or organization. Why? Because that’s where the people are.
  • WRITING, EDITING, PROOFREADING
  • Everything we do here at Write Team Services has its beginning in some form of writing. It's literally the name of our game! We work to help you make sure that your message, your story, is delivered in a well-written, grammatically correct and concise manner.
  • CREATIVE SERVICES
  • Need a splashy, colorful design for your athletic schedule posters that you can be proud of? How about an organizational flyer that catches the eye with your important information? Or a digital newsletter or video that creates effective communication with your community? We've got you covered at Write Team Services!
Contact me today and learn how you can benefit by being with the Write Team!

David Weaver
Write Team Services
(903) 926-1766
writeteamservices@gmail.net


Wednesday, June 12, 2024

School Sessions: The Blue Sky Of Bond Elections


This past spring I was fortunate enough to work with two different school districts on successful bond campaigns. Prior to stepping out into the consultant world as Write Team Services I had been in the trenches on two bond campaigns in Marshall ISD. The first of course failed, but then we got new schools and upgraded facilities for MISD students with passage of the rerun the following year.

With a proverbial knock on wood, since that disappointing defeat in 2014, I have not actively worked on a school bond campaign that failed. Part of that is that I have worked with a great team of educators, community volunteers, and fellow consultants. The other part is that most of the communities where we have worked, the need for new school facilities and capital projects has been overwhelming. The garden has been ripe in those areas, so to speak, for success.

However, the anti-tax political machine in Texas has been tough to overcome, even in areas where the need is great and obvious. Most hard-working citizens don't want to pay more taxes -- and I'm raising my hand here as well. Who wants to pay more money on top of the money we already have to pay, especially to a government that has a long, long track record of terrible stewardship of that money. That's putting it mildly, but that's also another topic for another time.

The anti-tax side of the ballot isn't held to any standard of proof, which is a nice way to say they can say whatever they want and it doesn't have to be the truth. The sky is purple, they say, all you have to do is look. We all can look and plainly see a clear blue sky -- but you'd be shocked to know how many people think they may actually see shades of purple in the blue, enough shade to make them think the purple sky watchers are on to something.

Then, if you are not careful, you spend all your time on the school side trying to convince someone that a blue sky is indeed a blue sky, and the purple is just their imagination. Then you end up wondering why we lost an election with a clear, blue sky because you yourself spent the entire campaign trying to make blue out of purple -- when it was all blue in the first place.

That's a long explanation of saying that many school districts and communities get lost in the weeds trying to convince a "hard no" voter to "maybe" vote yes, when all along the path to success is clearly all about identifying who your true "yes" voters are, and making sure those people go and vote. That's how you win bond elections, or any kind of election, actually.

Don't debate someone whether or not a blue sky is purple.

Seven bond campaigns since that loss in 2014, and we have seen seven outstanding election days. Seven different school districts have been able to provide their students and communities with modern, safe, upgraded educational and extracurricular facilities because we follow that formula -- identify who your supporters are, provide them with the factual information they need to be an informed, educated voter, and make sure they go to the polls and vote. 

If your school district announces a bond proposal in the next few months, I encourage you to be one of those informed voters. I encourage you to actually look and see if the sky is indeed blue, and then when you see that it is, take that as a fact. Don't let the purple-sky people convince you that what you are seeing with your own eyes is a mirage.

Yes, be aware of any potential tax increases, and ask questions of your local school officials as to what all of that means for you. Indeed, there are some projects around the state that may not be necessary, and as with any type of civic or school election, be sure you are learning all you need to know about a specific proposal.

However, because of the exploding growth in many rural and suburban districts in the state, and proper financial management of debt on the school district's books, many bond elections are proposed with zero tax rate increase. Notice I said zero tax rate increase; which doesn't necessarily mean your taxes won't go up when those bills come in the mail. It just means they won't go up with a rate increase levied by the school district. But if your property value goes up, well, simple math tells us that the tax will go up even if the rate at which it is charged remains the same.

But a zero tax rate increase means the school district can fund all the proposed projects by not asking you to pay more with things it can control. It also means your community is thriving and growing, which also should be a welcome thing.

The best bond campaign I know is to start building trust before a bond is ever proposed. At Write Team Services, I work with all my school clients to build trust and transparency with their stakeholders year-round, so when that trust is tested, you have a track record of proven transparency. People may not agree with you on some issues, but if they trust you, they are more inclined to follow along a path they may not completely see yet. 

On the flip side, I encourage anyone to get to know your school district administration and let them know you support them and also will hold them accountable. The goal of any school district should be to provide what is best for its students -- and that includes everything in a proposed bond project. Sometimes, the adults forget that a school exists for the education of every student that walks through its doors, not necessarily the guaranteed satisfaction of the adults.

The more you know someone, the more you will know when they are telling you the truth. That is part of being an informed voter, on any issue. School bond issues are no different.

Data has shown that despite all the political hand-wringing and angry shouting and name-calling from the rooftops, bond elections by and large pass in Texas. And usually, the bigger the bond, the more chance there is for success. This is the case in what is still one of the most red of the red states in the USA.

That gives me hope there is still enough support for public schools in Texas to create a bright future for our students. The politicians and purple-sky people aren't making things easy, for sure.

We just have to all make sure we stay focused on that big, beautiful, sunny blue sky. 


Heroes in the Schoolhouse: Mrs. Merlyna Valentine

Meet Merlyna Valentine. Merlyna was a hard-working school principal at an elementary school just outside New Orleans back in 2007 when she w...